Category

Latest Posts

The State of Mobile Game Advertising in 2021

The State of Mobile Game Advertising in 2021

#advertising

#report

Wondering what the current state of mobile game advertising is? You’ve come to the right place. In this report, we uncover the latest ad network trends, game genre trends, as well as creative trends in the mobile gaming industry. All data in this article comes from SensorTower’s The State of Mobile Game Advertising report. It’s …

50+ Examples of Mobile Game Push Notifications

50+ Examples of Mobile Game Push Notifications

#engagement

#retention

Push notifications can be an amazing tool for user retention and engagement. But sometimes, they are just utterly annoying.  There is a fine line between the two.  Best practices suggest that push notifications should be relevant, timely, and valuable.  The problem? This is much easier said than done. Even some of the world’s top-grossing games …

Genshin Impact’s Developer miHoYo Sues Bilibili

Genshin Impact’s Developer miHoYo Sues Bilibili

#GenshinImpact

#Lawsuit

Genshin Impact’s developer miHoYo sues Bilibili, a video streaming service from China. The company filed a lawsuit to repair the damage caused by leaks on Bilibili’s platform. However, miHoYo claims that they are not interested in severing ties with Bilibili. miHoYo’s only goal is to find out who is leaking their game content and put …

Choices: Stories You Play Analysis – Advertising Narrative Games

Choices: Stories You Play Analysis – Advertising Narrative Games

#adcreatives

#advertising

The popularity of interactive narrative games in recent years is undeniable. These games tend to draw in a big, mostly female audience of mobile gamers, many of whom are ready to spend on in-game content. One of the most downloaded and top-grossing narrative games is Choices: Stories You Play. But how has this game become …

Choices: Stories You Play Monetization Strategy Revealed

Choices: Stories You Play Monetization Strategy Revealed

#monetization

When monetizing a game, you need to make a lot of choices.    Some of them will be right, some will be wrong. Speaking of choices, in this article, I’m analyzing a game called Choices. More precisely, its monetization strategy.  Keep reading to find out everything about Choices: Stories You Play monetization and all the other …

Battle Pass: Examples in Top-Grossing Games & Best Practices

Battle Pass: Examples in Top-Grossing Games & Best Practices

#monetization

Some say they are becoming mandatory for mobile games.      Others wouldn’t go that far, but one thing is for sure – the battle pass feature is a hot mobile game market trend. Let’s go over everything you need to know about battle passes.  What Is a Battle Pass?   A battle pass is a type of …

Top 6 Mobile Game Conferences in Asia (2022)

Top 6 Mobile Game Conferences in Asia (2022)

#conferences

#list

Looking for the best mobile game conferences in Asia? You’re in luck! I’ve put together a list of must-visit Asian mobile game events, including online, hybrid, and in-person conferences. All of them offer the opportunity to keep up with what’s happening in the mobile gaming industry and learn about the latest growth strategies. Furthermore, mobile …

All You Need to Know About Collection Systems in Mobile Games

All You Need to Know About Collection Systems in Mobile Games

#metalayers

#monetization

Collection systems in mobile games are currently one of the biggest mobile game market trends. If you get them right, they can make your game more diverse, enjoyable, and most importantly, more lucrative.  In this article, you will find out what collection systems are, how different games use them, and what are the best ways …

Gardenscapes Reached $3 Billion in Lifetime Revenue

Gardenscapes Reached $3 Billion in Lifetime Revenue

#marketresearch

#report

Gardenscapes reached $3 billion in player spending since its launch in August 2016. This is with the App Store and Google Play spending combined. The casual game from Playrix has been a hit since launch and has spawned its own subgenre. According to Sensor Tower, in the first half of 2021, Gardenscapes came in second …

Top 5 Mobile Game Conferences in South and North America (2022)

Top 5 Mobile Game Conferences in South and North America (2022)

#conferences

#list

Looking for a list of the best mobile game conferences in South and North America? We’ve got you covered! Even though event organizers were struggling with Covid-19 restrictions, there are many in-person mobile game conferences in South and North America in 2021 and 2022. The benefits of attending such mobile game events as a developer, …

Rovio Allegedly Collected Children’s Data, Is Facing Lawsuit

Rovio Allegedly Collected Children’s Data, Is Facing Lawsuit

#Lawsuit

#Rovio

Rovio allegedly collected children’s data, a federal lawsuit states. Rovio is best known as the developer of the hit casual game series Angry Birds. The lawsuit alleges that they intentionally collected and sold personal information of children under the age of 13. Attorney General Hector Balderas based the lawsuit on the federal Children’s Online Privacy …

Supercell Soft Launches Everdale and Announce Three New Clash Games

Supercell Soft Launches Everdale and Announce Three New Clash Games

#Everdale

#Supercell

Supercell soft launches Everdale in select regions around the world. Everdale is a co-op village-building simulation game. The company also announced three new games based on the Clash of Clans franchise.  According to the announcement on their website, Supercell developed Everdale under a different name. First called Valleys & Villages, the game was originally created …

hot

Categories

Mobile Games

Mobile Marketing

Mobile Apps

Mobile Game Dissections

Blockchain