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Gacha System in Mobile Games: Everything You Need to Know
#monetization
#tipsandtricks
Let’s talk about something controversial – the gacha system in mobile games. Some players love it, and some hate it. Some developers make it enjoyable, and some make it, well, predatory. However, one thing is for sure – the gacha system can be a valuable monetization strategy for mobile games and can boost IAP monetization. …
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LiveOps: The Strategic Artform of Successful Games
#guestpost
#monetization
(This is a guest post by Michael Moran, Head of Marketing at UserWise.) Here’s what we know – the games marketplace has never been more crowded than it is right now. Every day, more than 3,000 new apps are added to the app store. In 2020, a record 80 billion mobile game apps were …
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Switchcraft Monetization: Tactics for Match-3 Games
#analysis
#monetization
Are you one of those people who think all match-3 games are just more of the same? Switchcraft, a new title on the market, may change your mind. In this article, I’m analyzing this game, with a special focus on Switchcraft monetization strategy. This includes the game’s monetization models, as well as the way the …
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Switchcraft Advertising Analysis: The Evolution of Match-3
#advertising
#UA
There’s a new puzzle game on the block and it’s taking the market by storm. I’m talking about Switchcraft, Wooga’s innovative match-3 title. If you want to learn more about this game and what techniques are used to advertise it, you’ll love this Switchcraft advertising analysis. I explain why this game stands out, who’s playing …
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Fold and Niantic Enter the Metaverse with an AR Bitcoin Game
#Bitcoin
#Metaverse
Fold and Niantic enter the metaverse with AR-based Bitcoin rewards game, taking a part in the blockchain world. The crypto in games, especially Bitcoin, has been very trendy lately since Viker also collaborated with Zebedee to bring Bitcoin to mobile gaming. This game, called Fold AR, is currently in the beta testing phase. The augmented …
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16 Mobile Game Forums You Have to Know About
#development
#list
Are you looking for a place to build your mobile game community or discuss various mobile games topics like monetization, user acquisition, or app store optimization? Look no further because I found the best mobile game forums for you. Whether you want to discuss mobile games, ask other developers for help, or just chat with …
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How to Design a Mobile Game Tutorial + Examples
#development
#tipsandtricks
Would your 50-year old neighbor understand your mobile game tutorial? How about that 15-year old walking down the street? Today, mobile gamers are a more diverse group than ever before. For this reason, your mobile game tutorial needs to be universally understandable. How can you achieve that? Well, you can start by reading this article. …
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Zynga Acquires 3 Turkish Hyper-Casual Studios
#news
#Zynga
Zynga acquires 3 Turkish hyper-casual studios through Rollic, their subsidiary. Rollic has announced they had recently closed acquisitions of three mobile game studios: ByteTyper, Creasaur Entertainment, and ZeroSum. Furthermore, Zynga stated that all of these studios had previously worked with Rollic. Additionally, the studios will continue to develop original mobile games under the Rollic umbrella. …
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Match-3 Ad Creatives Analyzed: Creative Trends for Puzzle Games
#advertising
#videoads
Not sure how to advertise a match-3 puzzle game? The first step is finding out what your competitors are doing. To help you out, I’ve analyzed match-3 ad creatives from three popular games – Penny & Flo: Finding Home, Farm Heroes Saga, and Gordon Ramsay: Chef Blast. I will break down its creative concept, intro, …
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How Can You Profit from the Apple vs Epic Ruling
#apple
#epic
If you’ve been following the news in the past few months, you couldn’t have possibly missed the Apple vs Epic ruling. The real questions are – what does this mean for you, and how can you profit from the Apple vs Epic ruling? We’re here to answer your questions and tell you exactly what happened. …
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How to Generate and Evaluate Mobile Game Ideas
#tipsandtricks
People frequently say there is nothing new under the sun. It feels like almost everything has already been done by someone. The same goes for mobile games. For this reason, coming up with innovative mobile game ideas is challenging. Moreover, once you have an idea in mind, you need to evaluate it. If you don’t …
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The Hottest Mobile Gaming Trends for 2023
#marketresearch
#trends
Growing a thriving business and finding success in the ever-growing mobile game market is harder than ever before. To help you out, I’ve summarized the most significant mobile gaming trends for 2023 and beyond. You’ll learn how to: Realize your creative vision Stand out among thousands of other mobile games Provide users with a high-quality …
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