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Boost your marketing campaigns with demographic segmentation to better target specific customer groups based on their unique characteristics.

Learn about the definition and benefits of geographic segmentation through examples from popular brands like McDonald's, Nike, and IKEA!

Learn the definition of psychographic segmentation, examples, and tips for segmenting your audience based on psychographic variables.

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Learn what is market segmentation, why it's essential for every business, and how to divide a market into different segments!

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