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When creating ads, there are usually a couple of ideas on the table.  In this situation, people tend to pick out their favorites. However, it often turns out that the audience does not feel the same way. And just like that – POOF – your advertising budget has gone down the drain.  In order to …

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If you’re a game developer, building and nurturing player relationships should be high on your priority list.  Why? Recent privacy changes had a big impact on the mobile game industry. In order to find success in this new era, game businesses will need to adopt a people-first approach. Getting to know your players and building …

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In this report, we’ll break down the top mobile games and apps of the past year by monthly active users, downloads, and consumer spend. This will give you an insight into the ever-changing mobile app market.  Without further ado, et’s find out which apps and games were the most successful in 2021! (Data Source: AppAnnie …

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Looking for an ad format that will help you get more users for a mobile game? Let me introduce playable ads. Even though they have not been as utilized as video ads, playable ads are known to significantly boost conversions due to their interactive nature. Here’s why you need to make them a part of …

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Over the years, gamers have grown accustomed to free-to-play games. As a result, previously popular pay-to-play games have been left behind.  But, in the last couple of years, another pay-to model grew in popularity – pay-to-earn games.  This happened due to the rise of blockchain technology and its expansion to the gaming industry.   Here’s everything …

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Play-to-earn games have been the talk of the town for a while now.  Some say that crypto games will revolutionize modern gaming, while others are more skeptical.  You don’t really have an opinion yet? Feel like you don’t understand play-to-earn games to the fullest yet? You’ve come to the right place.  By reading this article, …

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Wondering how to make money from hyper-casual games? You’ve come to the right place.  By reading this article, you will learn about the main strategies hyper-casual game developers use to make the big bucks. Let’s start. Hyper-Casual Games: Key Characteristics  The sheer nature of hyper-casual games plays a huge role in the way they make …

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Lily’s Garden ads have transformed the world of mobile game marketing. Some love it, some hate it, but nobody can look away. That has, in turn, resulted in millions of downloads for the mobile game Lily’s Garden. To learn more about its exceptional advertising strategy, read my analysis. But first, here’s some basic info about …

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On the surface, Lily’s Garden seems like just another copycat of the games from the Scapes series. How is it then possible that such a game is actually very successful? You’re about to find out.  In this article, I will analyze Lily’s Garden monetization strategy in detail. I will guide you through all the methods …

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We people are quick to judge.  We tend to judge books by their covers and other people by their clothing. In the same spirit, we will judge a mobile game by the first-time user experience it delivers.  Because of that, FTUE has the power to make or break a game. Tips and examples from this …

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Wondering how to create a bulletproof user acquisition strategy for mobile games? Look no further – this article is for you. I explain the basics of both organic and paid mobile game user acquisition. Furthermore, I’ve included practical tips to help you get started on your journey towards more users. Ready? What Is Mobile Game …

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Blockchain gaming seems complicated to you? Looking for an article to explain it in a simple manner?  You’ve come to the right place.  In this article, we’re bringing you the basics of blockchain gaming. You’ll find out how it works, what it has to do with cryptocurrencies, and much more.  Since our focus is mobile …

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