Mixing Genres into Hybrid Mobile Games: A Success Formula?
Is mixing genres into a single game a good or a bad idea? How can you get the best out of both worlds? To answer these questions, I analyzed hybrid mobile games. Find out what hybrid games are, why they are a hot mobile game market trend, how they should work, and more. Let’s dive …
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Rovio Acquires Ruby Games, Steps into Hyper-Casual Market
Rovio acquires Ruby Games as part of their growth strategy. According to Rovio’s press release, the acquisition of the hyper-casual game developer will happen in parts. The first payment will be $10 million for 20% of Ruby Games’ shares. After that, Rovio will buy the next 50% with the price depending on the studios’ performance. …
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Monetizing Mobile Games in Asia: Best Practices
It’s no secret that the mobile game market is flourishing around the globe. However, you shouldn’t observe it as a whole. Especially if you’re a mobile game developer looking to monetize your game. Some methods that work for monetizing a game in the U.S. will not work in, for example, China. For this reason, I …
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How to Determine the Right ROAS Goal for Your Game’s UA Campaigns
Not quite sure how to calculate the right ROAS goal for your user acquisition campaigns? Don’t worry, we got you. We bring you a seven-step guide to guide you through the process. You will learn which metrics you need to consider and how to calculate them. Let’s get started! What Is ROAS and Why It’s …
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UnusuAll Raises $3.6 Million Led By Garena
Spanish startup UnusuAll raises $3.6 million in a funding round led by Free Fire publisher Garena. The startup, led by experienced gaming industry members, has yet to release any games. UnusuAll was formed in 2020 by former members of King’s Barcelona studio. The studio is led by CEO David Picon, former head of King’s studio. …
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Riot Games’ Mobile Revenue Crosses $100 Million
According to Sensor Tower, Riot Games’ mobile revenue has surpassed the $100 million mark. The report combined global spending in Teamfight Tactics, Legends of Runeterra, and League of Legends: Wild Rift. The data collected shows impressive growth for Riot Games. The studio joined the mobile gaming market in March 2020. Their first mobile title was …
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Gaming Talks: Joel Julkunen on Top Mobile Game Trends & Features
In our first edition of Gaming Talks, we do a deep dive into the hottest mobile game trends & features, with Joel Julkunen. Joel is the Vice President and Co-Founder of GameRefinery, a company specialized in predictive and prescriptive analytics in the mobile game industry. Here’s what he has to say about these important topics. …
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Activision Blizzard Sexual Harassment Allegations Cause Employee Walkout
The Activision Blizzard sexual harassment allegations are causing an employee walkout. The company is being sued by the California Department of Fair Employment and Housing for sexual discrimination in the workplace. Blizzard is a household name, publishing hit games like the MMORPG World of Warcraft, card game Hearthstone, or the RTS series Starcraft. The lawsuit …
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June’s Journey Monetization Model: Here’s Why It Works
The puzzle genre is a pond full of fish. Big fish rule the pond, and it’s not easy to survive. Therefore, when a game succeeds in this genre, you know it’s something. June’s Journey is an example of such a game. In this article, I analyzed June’s Journey monetization strategy. I covered the game’s most …
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Garena Free Fire Hits 1 Billion Downloads on Google Play
Garena celebrates as their action game Garena Free Fire hits 1 billion downloads on the Google Play Store, according to its LinkedIn post. This milestone was reached just before the Garena Free Fire’s fourth anniversary coming in August. This makes Garena Free Fire the first battle royale to reach 1 billion downloads. In 2020, it …
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Mobile Game Push Notifications: Best Practices & Examples
So you acquired a few players for your mobile game, but can’t seem to keep them? This is a common problem among developers. User acquisition is only half of the battle – getting users to keep playing is a different beast altogether. This is where mobile game push notifications come in. They can significantly improve …
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These 13 In-App Purchase Mistakes Are Costing You Big Time
You want your players to make in-app purchases, but it’s just not going so well? Players aren’t to be blamed here, the responsibility for in-app purchase offers is all yours. There is a fine chance that you’re making one of these common in-app purchase mistakes. Here comes the list! 1. Turning Your Game Into a “Pay-to-Win” …
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