In the ever-evolving landscape of mobile marketing, attribution models remain the compass for professionals who navigate through vast oceans of data. But as privacy norms shift, these models are no longer just about leveraging data. They are about understanding and adapting to a more complex ecosystem. The rapid and seismic shifts in the privacy landscape, …

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In today’s mobile-centric world, puzzle mobile games are raking in significant revenue. They capture widespread engagement and set new standards for creativity. So what sets these top puzzle games apart? If you’re a game developer or publisher looking to crack the code, buckle up. We’re diving deep into the mechanics, features, and strategies that have …

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Merge games have taken the gaming industry by storm, and if you’re a mobile game developer or publisher, you’ll want to know why. Beyond the simplistic drag-and-combine mechanics, merge games have lately grown more intricate, incorporating nuanced meta-layers and bridging with other game genres. The ripple effect? An industry-wide shift with merge mechanics seamlessly integrating …

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Learn about a new trend among monetization strategies – cosmetic monetization in mobile games. As we dive deeper, you’ll understand why this monetization feature isn’t just a passing fad, but a lucrative, sustainable model that’s gaining traction. It’s a potent strategy that can exponentially enhance your revenue without disrupting the user experience. In fact, it …

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If you’ve ever wondered what it takes to create a chart-topping mobile game that not only captivates casual gamers but also stands as a case study in effective monetization and user acquisition, look no further. My Perfect Hotel by SayGames, launched globally in August 2022, has reached more than 50 million downloads. What’s more, it’s …

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Straddling the line between the easy accessibility of casual games and the deep mechanics of hardcore titles, mid-core games have emerged as a dominant force in the mobile gaming market. They resonate with a vast player base and tend to be quite profitable, if executed right. For those reasons, many developers and investors are interested …

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2023 was a major moment for the mobile gaming industry. It was a year of change and adaptation. The casual games market, in particular, has seen a whirlwind of changes. The pandemic-induced surge in mobile gaming spending faced a slowdown as inflation hit in 2022. Game developers, in response, shifted their sails. Instead of rapid …

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Out of all social features in mobile games, leaderboards are one of the most simple, yet the most effective ones. They are more than just a rank list; leaderboards in mobile games are a potent tool that can propel engagement, player retention, and even monetization. In this article, we’ll delve into the process of creating …

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Mobile games have transformed from simple pastime activities into a global phenomenon. Their addictive nature has not only reshaped the way we perceive entertainment but has also set new standards for user engagement in the digital realm. But what is it about these games that keeps players coming back for more? What are the elements …

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Live events are the engine driving engagement, retention, and revenue in the mobile gaming industry. They are more than just a live ops tool; they’re an essential strategy that offers dynamic experiences that not just attract users, but transform them into loyal players. The impact of live events is multifaceted – they excite, reward, and …

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Imagine opening your favorite mobile game. What’s the first thing that catches your eye? More often than not, it’s the vibrant array of characters, each with their own unique abilities and backstory. And that’s the crux of character collection in mobile games. Most commonly, character collection is incorporated as a meta-layer, i.e., it exists beyond …

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