Top 11 Mobile App Analytics Platforms (Pricing Included)

Creating an app is only half of the battle. Once the app is finished, you need to understand your users and dive into app analytics. What are they tapping, swiping, watching, and buying? How often do they use your app and how long do they stay in the app?

The best way of knowing that is using a mobile app analytics platform. In the two of the leading app stores, there are more than 5 million apps, and it is becoming increasingly important to track the habits of the users and their behavior. Mobile app analytics collect and present the data with insight into all the platforms. They help us achieve our goals.

Today, there are more attributed installs than ever. This means more and more mobile marketers are tracking the user journey to their app or through their app.

1. Firebase

Firebase is Google’s mobile platform for developing apps that grow the user base on iOS, Android, or the Web. It was actually acquired by Google in 2014 and it soon became Google’s flagship mobile platform for developers. Since then it had another 3 acquisitions.

Firebase measures everything in one central location, from user engagement to app crashes. With multiple platform support, it is offering funnel visualization, cohort analysis, A/B testing, and real-time analytics. Firebase is integrated with other Google products like Google Ads and AdMob.

Firebase key features:

• Unlimited Reporting
• Audience Segmentation
• Crash reporting
• Real-time Database
• Cloud storage
• Deep linking performance
• In-app purchase data
• Attribution
• In-depth audience segmentation

Platforms supported: Android, iOS, C++, Unity

Pricing plan: Spark Plan – free, Flame Plan ($25/month), Blaze Plan – calculate pricing

Headquarters: San Francisco, United States

Office: San Francisco, United States

Support: FAQ, Support guides, community forums on Stack Overflow and Quora, Technical support over email (after filling out the support form)
– if you have a paid GCP support plan, you should submit technical issues through the GDP support console.

2. Apple Analytics (App-Analytics)

Mobile app analytics specialized for apps published in the App Store. It offers insight into how users discover your app or how they search the App Store.

Apple Analytics tracks app store impressions, user engagement, as well as segmentation of users. The sales and trends section allows you to understand which of your apps or in-app subscriptions are the most popular.

Apple Analytics Key Features:

• Usage data
• Sales data
• App store data
• Only supports the iOS platform
• No SDK installation required

Platforms supported: iOS

Pricing plan: included in the Apple Developer Program fee which costs $99 or $299

Headquarters: San Francisco, United States

Offices: Cupertino, Toronto, Khwaeng Pathum Wan, Taipei City, Singapore, Auckland, Kuala Lumpur, South Bay, Seoul, Tokyo, Sydney, Bengaluru, Causeway Bay, Cork (since Apple Analytics is one of Apple’s products, listed here are cities with Apple’s offices)

Support: Apple Developer Support over phone or email (after submitting your problem in a form), Developer Forums

3. AppsFlyer

Custom analytics tool with insights in rich in-app events, omnichannel measurement, cost & ROI reporting, offering support for different internal business intelligence systems.

AppsFlyer also has a dedicated mobile app for monitoring the performance on the go. Since this is also an attribution platform, it can offer deeper app insights for specialized goals like retargeting attribution, tv attribution, and deep linking.

Apps Flyer features:

• Mobile attribution
• Marketing analytics
• Deep linking
• TV Attribution
• Mobile App for tracking on the go

Platforms supported: iOS, Android, Windows & Xbox, Amazon, tvOS, Unity, Cordova, Marmalade, Cocos2ds, Adobe Air, React Native

Pricing plan: 30-Day free trial, custom plan upon request

Headquarters: San Francisco, United States

Offices: San Francisco, New York, Herzliya, Beijing, Berlin, Haifa, London, Bangkok, Tokyo, Seoul, Bangalore, Buenos Aires, São Paulo, Kiev

Support: email (support@appsflyer.com), help center

4. GameAnalytics

GameAnalytics is a free and flexible analytics tool specific for improving KPIs for the entire portfolio. More than 54 thousand game developers use this platform to optimize their games. It has over 850 million active players and it is used in more than 63 thousand titles.

This free player analysis platform is a great choice for developers, from indies to large games studios. It helps them to analyze, understand, and monetize their players by making the right decisions based on data.

GameAnalytics features:

• Tracking campaigns
• Collect, visualize and track player data in one platform
• Improving game by error tracking
• Integrated with many platforms
• Completely free

Platforms supported: Unity, Unreal, iOS, Android, Javascript

Pricing: completely free to use, no pricing models

Headquarters: Kopenhagen, Denmark

Offices: London, Copenhagen, New Delhi, Beijing

Support: FAQ page, contact form for support

5. Adjust

Unified mobile app analytics tool that gathers mobile marketing data in a straightforward interface. You can spot hourly trends, evaluate user LTV and analyze cohorts.

This platform allows users to track all in-app events and sync data back to their own BI platform.

Adjust track events over the span of a user’s lifetime, aggregating all of their engagement data in the dashboard. With the cohort analysis, you can segment the users by creative, install date, location, and more.

Fraud Prevention Suite protects you from malicious and fraudulent activity.

Adjust features:

• App and Advertising platform
• Fraud Prevention Suite
• Fully customizable event tracking
• Custom segmentation of audience
• Access to raw data
• Real-time data

Platforms supported: iOS, Android, Windows Store, Windows Phone

Pricing plan: basic plan starting from 100€, Business plan and Custom plan (upon request)

Headquarters: Berlin, Germany

Offices: Berlin, San Francisco, New York, Paris, London, Moscow, Istanbul, Shanghai, Beijing, Seoul, Tokyo, Mumbai, São Paulo

Support: Adjust docs – page answering the most frequent problems, email support (support@adjust.com)

6. Localytics

Upland’s Localytics is a real-time application analytics platform. It allows users to deliver personalized app campaigns via intelligent audience segmentation. This in turn helps boost engagement through being able to connect with your users on a personal level.

Localytics’ deep analytics capabilities can show  what fuels your app’s retention, revenue, user loyalty, and conversion rates. Moreover, it can also help you discover the reasons for users dropping off and can extract customer lifetime value.

Furthermore, Localytics allows for third-party software and platforms for data exporting and importing.  It also features a clean, user-friendly interface that allows great insight into campaigns.

 

Localytics key features:

• Analytics/ROI Tracking
• Contextual Targeting
• Geotargeting
• Audience segmentation
• Reporting/Analytics

Platforms supported: Browser, Android, iOS

Pricing Plan: provided after free demo 

Headquarters: Austin, Texas. 

Offices: Austin, Houston, Ohio, Nebraska, Massachusetts, Quebec, Ottawa, Bristol, Coventry, Dublin, Tel Aviv

Support: Email, chat, knowledge base, FAQ, forum

7. Kochava

Kochava is a mobile app analytics and attribution platform for tracking user acquisition, engagement, and LTV (long-term value) for mobile applications. With the Kochawa mobile analytics platform, you’ll be able to see and capture all the important data points, create cohorts of users.

Data set you’ll be able to export in a variety of formats. You can track the lifetime value (LVT) of your users and analyze the true return on investment (ROI).

Kochava key features:

• Fraud prevention
• Real-time data
• True LTV
• Retention Analytics 90+
• Funnel view

Platforms supported: Android, iOS, tvOS, Windows & Xbox One, Unity, ReactNative, Cordova, Adobe Air, Xamarin, Web SDK, Corona Labs, Adobe DPS, Adobe Analytics

Pricing plan: Free App Analytics, more advanced Attribution Analytics and Unified Audience Platform starting at $100

Headquarters: Sandpoint, United States

Offices: San Francisco, Los Angeles, New York City, Paris, Dublin, Beijing, Seoul, Singapore

Support: support page with FAQ, phone (tel:+8555624282) or email (support@kochava.com)

8. MixPanel

Mobile app analytics platform with many analytical tools like funnel analysis or cohort analysis. It doesn’t have a live demo. By default, Insights show us the top events in the last 96 hours. MixPanel app analytics has multiple tools for the different needs of app marketers.

Those are Insights, Live View, Formulas, Flows, Funnels, Retention, and Signal. Funnels allow you to track how your customers move through your app or website by creating a series of step-through events. The user can see which features increase conversion, engagement, and retention.

Maybe the most special report is the Addiction report – it explores your user’s retention.

MixPanel key features:

• Multiple tools (Insights, Live View, Formulas…)
• Free for 5 million data points
• Live view
• Addiction Report

Platforms supported: iOS, Android

Pricing plan: based on data points – free plan (5 million data points per month), basic plan (starting at 10 million data points per year), enterprise (upon request)

Headquarters: San Francisco, United States

Offices: San Francisco, New York, Lehi, Seattle, London

Support: Mixpanel Community, Help Center, email (inquiries@mixpanel.com)

9. Amplitude

Amplitude is an app analytics platform that gives you valuable data insights. With this tool, you will be able to get answers to everything that happens in your app: what occurred, why, and what your next steps should be.

Amplitude measures the user experience with your native mobile apps on two platforms – Android and iOS.

This platform focuses on the big picture. It helps you to figure out how your app’s user journey looks like, from the starting point to the ending point. It shows you exactly which milestones your users into high-quality users. All of this, helps you quickly figure out how you can further improve your users’ experiences.

Amplitude’s user interface is easy to use, but still gives you all the data you need. The data is loaded in real-time and it instantly turns into dashboards and charts to help you understand it better.

Amplitude key features:

• Real-time analytics
• Basic and advanced analyses
• Retention rate data
• Data compliance and security
• Built-in collaboration tools

Platforms supported: iOS, Android

Pricing plan: Free plan for 1 app with up to 10 million actions per month, Growth Plan, Enterprise plan (price upon request)

Headquarters: San Francisco, US,

Offices: New York, Amsterdam, Paris, London, Singapore, Tokyo

Support: via the contact page

10. Flurry

Flurry Analytics is integrated into the app in only five minutes, and they come with support for the Android and iOS platform. It is a part of Yahoo’s Developer Network. This easy-to-use platform allows you to track new users, active users, sessions, and more.

You’ll be able to monitor app performance and compare the metrics. In one dashboard you’ll have detailed insight into user and session activity. With crash reporting, you’re able to identify issues and bugs in your app.

Flurry Analytics comes with the app for monitoring your app’s performance anytime, anyplace. According to their website, it’s used by 250,000 developers in 940,000 apps.

Flurry key features:

• Event tracking
• Funnels tracking
• Crash reporting
• Completely Free
• Crash Analytics
• Raw Data Download

Platforms supported: iOS, Android, React Native, watchOS, Unity

Pricing plan: completely free

Headquarters: San Francisco, United States

Offices: San Francisco, New York, London, Chicago, and Mumbai

Support: FAQ page, email support (support@flurry.com)

11. Facebook Analytics

Facebook’s omnichannel analytics for better understanding the actions of users on the web, in the apps, and on Facebook. Here you’ll be able to visualize people’s progress to conversions through their actions across your Page and website, mobile, and desktop.

You’ll be able to accurately measure people’s retention over time. Facebook Analytics allows you to get a full view of how people interact with you across your website, apps, Facebook Page, and bots in one report.

With the use of machine learning to analyze and monitor the data, you’ll be able to take action more quickly.

Facebook Analytics key features:

• Revenue tracking
• Custom Dashboards
• Automated Insights
• Lookalike Audiences
• Custom Audiences

Platforms supported: Web, iOS, Android

Pricing plan: completely free

Headquarters: San Francisco, United States

Offices: Facebook has offices around the world (New York City, San Francisco, Paris, London, Tel Aviv…)

Support: help center, Stack Overflow community, Facebook Developer Community

What can be tracked through mobile app analytics?

Events

If you are using mobile app analytics, you’ll be able to see statistics about the automatically collected events as well as the custom ones. Automatically collected events are triggered by user interactions with your app.

It can be an ad click, ad exposure, ad impression… Events can be analyzed further. Also, details can be broken down for that specific event. That means using parameters like event location, event demographics, and more.

Some events are general – they can be applied to all apps. Others are specific for a niche of the app like retail/e-commerce or travel.

Conversions

Conversions are the most important events – they identify the most valuable users. It is crucial to track these events. They tell us what is the flow of the user journey preceding the conversion events.

Often, the three most important conversion events will be predefined. Those are:

FIRST OPEN – when a user opens the app for the first time

IN-APP PURCHASE – when a user completes an in-app purchase, including an initial subscription

E-COMMERCE PURCHASE – when a user completes a purchase

Audiences

Audiences are users that you group together on any combination of attributes that is important to your business. That way you can see the behaviors of different segments of your users.

Mobile app analytics include segments – in which users are grouped by the activity, the ARPU, the app version they use, age, gender, country/region, their interests.

Cohorts

A cohort is a set of users that started using your app around the same time (or the same day of the week). It’s important to track cohorts to know the retention rate by seeing how many users end up coming back to your app.

Retention cohorts will often be shown in a chart, where each row will represent a cohort.

On the above chart, the bottom row is the most recent cohort. The top row represents the earliest cohort. Darker shades represent a higher percentage of the users who returned to the app.

Funnels

A funnel is a visual representation of steps that a user has taken in order to achieve a certain action (i.e. conversion).

Funnels are also used to visualize the completion rate of a series of steps (events) in your app. For example, a funnel can contain the steps necessary to create an account within your app.

You can filter funnel reports by audiences or user properties to see whether some segments of your user base achieve a higher completion rate.

Conclusion:

Mobile app analytics help us learn how users engage with our products and campaign so we can make them better. In the end, knowing the behavior of your users is crucial for the success of your app. Multiple free mobile app analytics listed above give you insight into the app data.

They can be completely free or offer a demo or trial for testing. Knowing your expectations is important when choosing a mobile app analytics platform.

Many of the mobile app analytics platforms mentioned are going beyond just collecting data about the users and the app, offering mediation of ads, crash analysis, deep linking, and attribution.