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Triple Match 3D, a puzzle game published by Boombox Games in April 2022, has been making waves in the mobile gaming world. So far, it reached more than 10 million downloads across both Apple and Android devices. By August 2023, the game saw a surge in downloads, close to 800,000 in that month alone. Financially, …

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When you dive into My Little Universe by SayGames, you’re immediately met with a unique blend of gameplay mechanics, monetization strategies, and user engagement tactics. But what really makes this title stand out in a sea of mobile games? In this dissection, I’ll break down key aspects of the game to understand its nuances and …

Continue reading “My Little Universe Analysis: A Hybrid Success Story”

Understanding the various stages of player journey is a fundamental strategy for anyone in the mobile gaming industry. Whether you’re an indie developer or part of a large studio, a solid grasp of this funnel can make or break your game’s success. In this article, we’ll explore each crucial stage, from player acquisition to that …

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If you’re in the mobile gaming business, you know that not all players are created equal. When it comes to revenue, a small fraction of your user base can make a disproportionate impact on your bottom line. We call them mobile game whales. But how to market to whales and, more importantly, keep them engaged …

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The confetti has settled, the launch hype is winding down, and your mobile game is now live on app stores. But as any seasoned developer knows, launching your game is just the tip of the iceberg. The real challenge starts when you have to ensure its long-term viability. You might be asking yourself, “What now? …

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Merge games are the unsung heroes of the mobile gaming industry. Quietly but consistently, they’re racking up impressive engagement metrics and revenue figures. While the spotlight often shines on addictive hyper-casual games or action-packed RPGs, there’s something inherently addictive about the simple action of merging similar items to create something new and better. If you’re …

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In the realm of mobile gaming, attracting players is just half the battle. The real challenge lies in keeping them engaged, coming back for more, and transforming them into loyal users. This is where understanding the science and psychology behind user retention becomes a game-changer. This article delves deep into the models, triggers, and strategies …

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In the ever-evolving landscape of mobile marketing, attribution models remain the compass for professionals who navigate through vast oceans of data. But as privacy norms shift, these models are no longer just about leveraging data. They are about understanding and adapting to a more complex ecosystem. The rapid and seismic shifts in the privacy landscape, …

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In today’s mobile-centric world, puzzle mobile games are raking in significant revenue. They capture widespread engagement and set new standards for creativity. So what sets these top puzzle games apart? If you’re a game developer or publisher looking to crack the code, buckle up. We’re diving deep into the mechanics, features, and strategies that have …

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In the mobile gaming industry, hyper-casual games have long reigned supreme. Characterized by their accessible pick-up-and-play nature, these games have thrived due to their straightforward mechanics and minimalistic design. However, in the ever-evolving world of gaming, change is the only constant. Enter the era of hybrid-casual games, which offer a refreshing blend of depth combined …

Continue reading “How to Transition from Hyper to Hybrid Casual: Developer’s Guide”

Merge games have taken the gaming industry by storm, and if you’re a mobile game developer or publisher, you’ll want to know why. Beyond the simplistic drag-and-combine mechanics, merge games have lately grown more intricate, incorporating nuanced meta-layers and bridging with other game genres. The ripple effect? An industry-wide shift with merge mechanics seamlessly integrating …

Continue reading “Merge Games Market: How This Subgenre Evolved in 2023”

If you’re reading this, you’re likely a game developer, or another professional navigating the intricacies of the mobile industry. You’ve already seen the transformative shifts in this dynamic landscape, and today, I’m here to share insights into the next big trend – cosmetic monetization in mobile games. As we dive deeper, you’ll understand why this …

Continue reading “The Cosmetic Monetization Trend: How to Sell Cosmetic Items?”