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What Are Daily Active Users (DAU) and How to Calculate It
October 10, 2024
#glossary
#metrics
Daily active users (DAU) are crucial for understanding app engagement and growth. Learn how to track it and calculate it!
What is Cost Per View (CPV)? Meaning, Formula, and Calculator
October 10, 2024
#glossary
#metrics
Discover how to calculate and optimize Cost Per View (CPV) to maximize your ad budget and enhance video campaign performance.
What Is CPM? Meaning, Formula and Calculator
October 10, 2024
#glossary
#metrics
Understand how to calculate and optimize Cost Per Mile (CPM) to maximize ad spend and boost campaign performance.
What Is Fill Rate? Definition, Formula, and Calculator
October 10, 2024
#glossary
#metrics
Explore the fill rate metric and its importance in digital advertising. Understand how it impacts your ad revenue and performance.
What Is a Key Performance Indicator (KPI)? Definition & Examples
October 10, 2024
#glossary
#metrics
Discover what a Key Performance Indicator (KPI) is, how it measures business success, and how KPIs track performance to drive growth!
What Is CPC (Cost Per Click)? Definition, Formula & Calculator
October 10, 2024
#glossary
#metrics
Learn how to calculate and optimize Cost Per Click (CPC) to maximize your advertising budget and improve your campaign performance
A Complete List of Video Game Genres with Game Examples
October 10, 2024
Click to explore all of the different game genres and subgenres including the most popular video games for each game type!
What Is Cost Per Acquisition (CPA)? Formula and Calculator
October 10, 2024
#glossary
#metrics
Discover how to calculate and optimize Cost Per Acquisition (CPA) to improve your marketing ROI and lower customer acquisition costs.
40 Advertising Metrics and KPIs You Can’t Afford to Ignore
October 10, 2024
#advertising
#metrics
Learn about advertising metrics you must track! We cover everything from impressions and engagement to conversion and attribution metrics.
Click-Through Rate (CTR): Meaning, Formula, and Calculator
October 10, 2024
#glossary
#metrics
Find out why click-through rate (CTR) is an essential advertising metric, how to calculate it, and what is considered good CTR.
What Is an Ad Network? Definition and Examples
October 10, 2024
#glossary
Learn what an ad network does, its role in the ad-buying process, and how it benefits advertisers and publishers.
What Is Mobile App Engagement and How to Increase It
October 10, 2024
#glossary
#metrics
Learn about mobile app engagement metrics and how to properly measure them. We also included strategies for boosting it.
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